What are policy pages ?
When you visit most business websites, you would find links to pages like Terms of Service, License, Cookie Policy, Refund policy.. that provide detailed legal information on how the business operates with its users and customers.
If you own or operate any type of business and have a website presence then this article will let you know how essential policy pages are for your web presence.
📃 Policy pages are legal documents
Unlike other pages in your website, Policy are the legal documents of your business. Which means they have legal value in a court as it kind of establishes an agreement or contract between two parties which is your business and the end-user.
Example: Terms of Service provides clear outline of the service provided like location of servers, third-party integrations, service reliability
🤝 Policy pages establish trust
When your policy pages clearly answers - why, how and what your business does in a transparent way, then it establishes trust with your end-users. More than features, A trusted service will help a business have long time customers.
Example: Cookie policy provides details on cookie usage by the website like tracking, saving information.
👀 Policy pages can be used in references
Whenever a dispute arises, or there is misunderstanding of the service provided, the business can always refer the end-user to their related policy page. A well-written and law complying policy page, even prevents un-necessary lawsuits for your business.
Example: A customer asking for an ineligible refund can be referred to the service's refund policy page
🙋 Policy pages help you streamline your business
A business with multiple policy pages for various purposes not only helps the end-users educate themselves with how your service operates but also provides deep transparency for your entire business including your employees. It acts as a shared legal pool of knowledge base where your developer, marketing, design teams can make sure they follow your business rules themselves.
Example: A developer in your business will be aware not to use a non-privacy friendly tracking code that is not aligned with your businesses' cookie policy
🚦Policy pages sets the rules for your end-users
Policy pages list a clear set of of rules and regulations so that end-user understand what actually they are dealing with. The information mentioned in the policy should be well-defined and detailed.
Example: Terms of your service can clearly indicate users not upload objectionable photos
🤑 Policy pages can convert users to customers
Policy pages can also be designed to attract customers. This mostly applies to Terms of Service and License policies. Businesses can also segment their policies to type of customers they cater to, Enterprise customers will expect better information on service reliability and support policies.
Example: A liberal license policy will establish trust and bring more conversions for your business
The above highlights the importance of having policy pages for any business website. If you are looking for easy way to add, maintain and publish policy pages for your website including cookie widgets - checkout our service - subpage.app
Keep reading, In our next series, we will checkout the key parts involved in making a perfect policy page for your business.
